REQUIREMENTS

Your written submission should NOT exceed two (2) double-spaced pages

Use standard 8.5? by 11? size, double-spaced, 11- or 12-point font of your choice, and appropriate margins

1) READ:  CASE: “Trap-Ease America: The Big Cheese of Mousetraps”(Attached)

2) WRITE:  ANSWER QUESTIONS: 1, 2, and 3 (BELOW)

QUESTIONS (Answer ALL 3 Questions)

1)  Has Martha identified the best target market for Trap-Ease?  What other market segment(s) could – or should – Trap-Ease target?

2)  Who is Trap-Ease’s competition?  What competitive advantages do they have versus Trap-Ease?

3)  How has the company positioned their Trap-Ease product for the chosen target market?  Could it position the product in other ways?