The 2020 COVID-19 pandemic has exerted immense impacts on markets, societies, firms,
and people around the globe. Although the COVID-19 virus does not discriminate against
any industry and firm, not all industries and firms endure the same impacts.
In early August 2020, Kodak, the former giant in the analog photography era, received a
$765 million loan from the US government to produce drug ingredients in the US.
cover the following topics:
Introduce the company and discuss the impacts of general environment on the market and
the industry of the company
Discuss/identify the suppliers, buyers, potential/current new entrants, substitutes, rivals in
the industry
Discuss the five forces of the industry following the five-force model
Make an overall assessment of the competitiveness/attractiveness of the industry
Discuss of the opportunities and threats from the external environments that the company
encounters
Discuss of the internal strengths and weaknesses that the company possesses
Do you think the company can rely on its strengths to capitalize the external opportunities
and address the external threats?
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