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Global Marketing Plan Grading Guide MKT/562 Version 2 |
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Learning Team Assignment: Global Marketing Plan
Purpose of Assignment
The successful promotion of your product is another vital element to the global marketing plan. Developing a global advertising strategy for promoting a product is a competitive advantage. Students must consider volume, media usage, global media, and strategic implementations. Ensure the use of social media is specifically addressed in your presentation. Referring to global statistics are indicators of important differences between country markets.
Grading Guide
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Met |
Partially Met |
Not Met |
Comments: |
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Step 1: The team prepares an executive summary that is no more than 350 words in the speaker notes. |
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The team describes how each element of the plan ties together to meet the goal. |
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The team evaluates the management of global products similar to the organization. |
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The team briefly discusses the various methodologies and techniques that can be used to promote the product in the global market, specifically e-commerce and social media. |
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The team describes methods they plan to use for creating global presence and visibility in advertising campaigns. |
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The team selects the best promotional tools to promote the product in the global market and discusses the associated pros and cons of these tools as well as any ethical concerns. |
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Step 2: The team combines all Microsoft® PowerPoint® presentation slides and speaker notes from Part 1 and Week 5 into a Global Marketing Plan. |
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The presentation includes eight additional resources in addition to the textbook. |
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The presentation is 15 to 20 slides and is appropriate for the audience. |
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The presentation includes relevant media and visual aids that are consistent with the content. |
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70 |
#/70 |
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Met |
Partially Met |
Not Met |
Comments: |
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The presentation is laid out with effective use of headings, font styles, font sizes, and white space. |
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Intellectual property is recognized with in-text citations and a reference slide (in APA format). |
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The presentation includes an introduction and conclusion that preview and review major points. |
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Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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30 |
#/30 |
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Assignment Total |
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100 |
#/100 |
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Additional comments: |
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