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Case analysis assignments are designed to demonstrate your analytical abilities and critical thinking skills. NOT A SUMMARY of the case. For the assignment you need to show:

-The top issues which YOU think prompted the case to be written.

-YOUR consideration of each issue, including any action that must be taken to address the issue and the pros and cons of that action.

THEN

– Assume the perspective of the company officer (CEO,CFO,CTO,CMO or company investor)

– Describe your reaction to the case from that officer’s perspective.

Grading:

-You receive no points for summarizing the case.

-You can receive a maximum of 5 points for issue identification.

-You can receive a maximum of 15 points for your analysis of those issues.

-You can receive a maximum of 5 points for the company officer perspective.

NO PLAIGIRISM