Feb 23, 2024 Discussion: Pharmaceutical Trend HCA 675
Discussion: Pharmaceutical Trend HCA 675
Discussion: Pharmaceutical Trend HCA 675
Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.). What do you see as the pros and cons?
Re: Topic 3 DQ 2
I think in a way this type of new marketing trend can be beneficial to the consumers of their products. But the consumers have a larger burden of responsibility and need to take the necessary steps to protect themselves and not fall for just another marketing scheme. It’s important for people to do their own research before they go to a doctor so that they can be advocates for their care. More engaged patients lead to better outcomes. It was back in the 1980s that the environment changed and it became more open to the pharmaceutical industry; this shift was more focused on promoting patients to be more active participants in their medical care and to collaborate in the decision making with their providers (Ventola, 2011). So, in a way, the direct marketing method of the pharmaceutical industry has promoted patients to be advocates within their own medical care which is very positive. Some claims that can be made in support of direct consumer marketing is the aforementioned patient engagement. But also, it facilitates communication with primary care providers, encourages contact with health care providers, and promotes compliance with a medical regimen (Ventola, 2011).
Compliance with a medical regimen I thought was most important because too quickly with complex and chronic diseases, patients are lost to follow-up and commonly quit on their own in taking important medications. Apparently, studies have shown that there are “statistically significant, improvements in adherence occur among patients exposed to [Direct-to-consumer-pharmaceutical advertising] DTCPA” (Ventola, 2011, p.11). It is thought this improvement occurs because the physician recommendations and instructions are cemented through the advertisements as a reminder of their condition and the importance of continuing treatment with the medications (Ventola, 2011).
Struggling to Meet Your Deadline?
Get your assignment on Discussion: Pharmaceutical Trend HCA 675 done on time by medical experts. Don’t wait – ORDER NOW!
Meet my deadline
With that said, a lot of the marketing for these items must be taken with a grain of salt. Because in the end, their main motivation is money and is not always in the best interest of patients. Much of the public is ignorant regarding healthcare unless they work in the medical field or have someone in their family to navigate them. They are unlikely to be aware of such things as contraindications, limitations, and evidenced-based practice.
On the topic of cons, even though for many of the drugs they typically advise to go see your primary physician first. With the advertising, it causes people to feel they need medications for ailments that they do not really have, or truly need to be medicated for (Public Broadcasting Service, 2003). Another aspect of this new method is because they are advertising specific trade names of medications, they are increasing the likelihood that the consumers will be switched to these preferred medications. (PBS, 2003). Medications which in fact tend to be new, patented, and very expensive when compared to generic medications in which efficacy does not differ (PBS, 2003). Thus, continuing in my opinion to fuel the greediness and cash flow of the pharmaceutical companies.
Overall, I thought Ventola said it best when they wrote: “although only limited data exist, research suggests that DTCPA is both beneficial and detrimental to the public health” (2011, p.669). It’s a double-edged sword and it does not appear to be going anywhere anytime soon. Thus, it’s important to be cognizant of both sides of the argument.
Public Broadcasting Service. (2003). Interview: Marcia Angell. Retrieved from https://www.pbs.org/wgbh/pages/frontline/shows/other/interviews/angell.html
Ventola, C. (2011). Direct-to-consumer pharmaceutical advertising: Therapeutic or toxic?. Pharmacy & Therapeutics: A Peer-Reviewed Journal for Formulary Management, 36(10), 669-684. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3278148/
Click here to ORDER an A++ paper from our Verified MASTERS and DOCTORATE WRITERS: Discussion: Pharmaceutical Trend HCA 675
HCA 675 Grand Canyon Week 3 Assignment
New Technology Interview
Interview a health care leader about a new technology he or she selected, planned for, and implemented.
Write a paper of 1,000–1,200 words, from your perspective, on how that process occurred, what happened, what the leader would do again, and what mistakes he or she may have made.
Refer to the assigned readings to incorporate specific examples and details into your paper.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.
Order a similar assignment, and have writers from our team of experts write it for you, guaranteeing you an A
