Feb 23, 2024 Learning Community Assignment HCA 620
Learning Community Assignment HCA 620
Learning Community Assignment HCA 620
Service Description
Valley Hospital looks to establish an ambulatory center known as the Susitna Ambulatory Surgery Center to serve the Matanuska-Susitna Borough region. Statistics show that this region has one of the largest growing populations in the United States and the favorable geographical location for the ASC will make it a profitable venture. Valley Hospital will leverage on the existence of technical expertise as shown by over 100 qualified physicians, 20 surgeons and respected orthopedic surgeons. As a consequence, the Susitna ASC will guarantee improved customer satisfaction, reduced hospital expenditure, reduced customer time by 26%, and cost savings. As a 300-bed care hospital, Valley Hospital will use its various accreditations and awards from reputable agencies such as American Nurses Association attract clients for the Susitna ASC.
Business and Industry Profile
According to statistics, the U.S ambulatory services market grew from 954.2 billion in 2015 to 999.9 billion in the year 2016. The growth is expected to increase in the coming years due to various reasons such as convenience offered by geographical locations of facilities, extended operating hours, and lower costs. Moreover, the implementation of the Affordable Care Act made it possible for ambulatory care services to become prominent since it prefers value-based reimbursements preferred by the government and payers.
When it becomes operational, the Susitna ASC will compete with Providence Hospital. However, the aforesaid hospital is sandwiched between valleys and hills, which will give the Susitna ASC the necessary geographical advantage to attract clients. Further, Providence Hospital is 40 miles away, which will dissuade residents of Palmer and surrounding areas from choosing it over Susitna ASC.
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Marketing Strategy
Valley Hospital will adopt an effective marketing strategy to gain a foothold in the 22 million surgeries that translates to 13.5 billion-opportunity ambulatory center industry. The company will focus on employee satisfaction to market its services through the provision of quality ambulatory services. Further, the Susitna ASC will use mails to gain information on patient satisfaction, communicate to consumers/patients via flyers, while referrals from physicians will also be leveraged. Moreover, Susitna ASC will adopt communication strategies such as emails to but the support of external stakeholders including governmental agencies.
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Financial Analysis
The Susitna ASC will focus on higher reimbursement procedures that will maximize revenues. The center is expected to generate net patient revenue of $22,362,219 annually by doing 5170 procedures during its first year. However, the number of projected procedures are expected in increase by 16.71%, 17.55%, 18.69% and 19.76% annually from year 2,3,4, and 5 respectively. As a consequence, the revenue is also expected to increase by similar per centages, which will make the venture profitable.
The Operation Plan
The Susitna ASC will be a 25, 000 sq. foot facility that offers surgeries for every specialty that will be affiliated to the 300-bed Valley Hospital.
This is a Collaborative Learning Community (CLC) assignment.
Your instructor will assign you to work on one of the following three projects. Refer to the “CLC Resources” document for specific information about your project subject.
Ambulatory Surgery Center (ASC)
Electronic Medical Record (EMR)
Community Health Program (CHP)
Each CLC group will create a business plan for their assigned project.
The CLC Business Plan will contain the sections and components common to typical business plan models. The specific needs of each project will determine the appropriate model to use. Whichever model you choose, include:
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Description of product or service
Business and industry profile
Marketing components
Financial information
Operational plan
Read individual directions for each project in the CLC Resources document.
APA format is not required, but solid academic writing is expected.
This assignment uses a grading rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.
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