Each weekly journal entry is graded on how students apply course concepts to their analysis.  Each journal entry must include: i)  a Description of how the course concept was applied to the brand (same brand each week, or a new brand); ii) what the Analysis showed from applying the course concept, and results if available; and iii)  your Evaluation of lessons learned, and what you would do differently with the brand.  Additional pages for exhibits can be added as necessary – if they add relevance and understanding to the weekly journal entry.

week 6: ch12&13

week 7: ch14&15

week 8: ch16&17

week 9:ch18

week 10: ch19&20