Week 2 Assignment (Due 15 Jan 22)
For this assignment you will need to answer and comment on the following questions using one of the case studies from Chapter 3 of “Brand Relevance”:
1) What are some of the barriers that arose?
2) Were the barriers overcome?
3) What was the outcome?
This assignment is to be from 3 – 5 pages in length and in APA format. Make sure to provide at least two outside sources to support your work.

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