Rubric Name: COM-30116 Project Rubric

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This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Rubric Criteria

Mastered

Not Yet

Criterion Score

Describes the visual communication tools and technology used to create each visual

1 point

0 points

Score of Describes the visual communication tools and technology used to create each visual,0 / 1Criterion score has been overridden

Criterion Feedback

September 13, 2021 It’s clear Canva is used for the first visual, but what tool did you use for the second visual? Identify your second tool. Per the project directions, you need to use two different tools, one for each visual. After identifying your two tools in the Method section, please describe them. What type of programs are they and what do they offer? ___ 9/2/21 Canva seems to be used for both images. You must identify and use two different tools. Also, add a description of each tool used. Use the Document Media Directory to help identify a different tool.

Justifies each selection of the visual communication-related tools and technology used to create the visuals, considering why it is appropriate for achieving the project goal

1 point

0 points

Score of Justifies each selection of the visual communication-related tools and technology used to create the visuals, considering why it is appropriate for achieving the project goal,0 / 1Criterion score has been overridden

Criterion Feedback

September 13, 2021 In the Method section, please provide justification for why you selected the two tools you chose. Why are they the best options for creating your visuals? Why are they the best options for the non-profit organization to use? Please explain. ___ 9/2/21 After identifying the tools used justify the selection of each. Think about and explain how it makes you achieve the project goal.

Identifies the appropriate delivery method for each visual

1 point

0 points

Score of Identifies the appropriate delivery method for each visual,0 / 1Criterion score has been overridden

Criterion Feedback

September 13, 2021 In the next draft, please ensure your delivery method descriptions align with the delivery methods or change your delivery methods to align with the descriptions. For example, for visual one, you have the visual’s delivery method identified as a wallet card, but your description discusses sharing it on social media. If it’s a wallet card, that suggests this is a traditional medium, not an online medium. Identify delivery methods that align with your goals. As a reminder from the project directions, you are to create visuals for an open house event, so keep this information in mind as you consider delivery methods and reaching audiences. ___ 9/2/21 Your delivery methods may stay the same or it may change after creating an image with a new tool. Make sure you identify them clearly.

Briefly explains reasoning for using each delivery method in regard to the organization and its audience

1 point

0 points

Score of Briefly explains reasoning for using each delivery method in regard to the organization and its audience,0 / 1Criterion score has been overridden

Criterion Feedback

September 13, 2021 Please justify why you selected the delivery methods you use. In what ways are they the best options for advertising your non-profit? How are they the best methods for reaching out to your audiences? You must include reasoning behind your choices in the next draft. ___ 9/2/21 Make sure you briefly justify the selection of each delivery method chosen.

Cr Uses the selected technologies to create two visuals that align to the project goal and includes one or more images of each visual in the storyboard-style outline section of the creative brief to the director

1 point

0 points

Score of Cr Uses the selected technologies to create two visuals that align to the project goal and includes one or more images of each visual in the storyboard-style outline section of the creative brief to the director,0 / 1Criterion score has been overridden

Criterion Feedback

September 13, 2021 As pointed out in your previous feedback, your visuals are two similar. You must create two separate visuals using two tools, and you need to use different designs to effectively reach a variety of audiences. Vary your visuals in the next draft while making sure to effectively advertise your chosen non-profit. In the Description section, you need to ensure content focuses on describing the visuals. Why did you choose the images, content, colors, font, and setup you selected for your visuals? How do these elements come together to effectively advertise the non-profit and reach your target audiences? Develop the descriptions more in the next draft. ___ 9/2/21 You must have two different visuals. You seem to have repeated the same image as the second visual. Use two different tools to create your images.

Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose

1 point

0 points

Score of Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose,0 / 1Criterion score has been overridden

Criterion Feedback

September 13, 2021 Continue to use complete sentences in the next draft. Please ensure your responses align with the directions and the choices you make throughout the document. ___ 9/2/21 Use complete sentences as you continue. Make sure the template is separated with Visual one and Visual two. There should be two different charts. The descriptions of each must be filled out. Highlight how the visuals speak to the target audiences and address the mission of the nonprofit.

Lists sources where needed using citation methods with no major errors

1 point

0 points

Score of Lists sources where needed using citation methods with no major errors,0 / 1Criterion score has been overridden

Criterion Feedback

September 13, 2021 Please continue to work on citations. Anywhere you quote, paraphrase, or learn content from a source (Ex. Mission statement), add in-text citations (Author, year). In the spaces marked “Citations,” place your references (Author. (Publishing year or n.d.). Source title. Retrieved from URL). Resource: CfA Citation Guide ___ 9/2/21 Update citations that are used in APA

Rubric Total ScoreTotal

Score of COM-30116 Project Rubric,0 / 7Criterion score has been overridden

Overall Score

Overall Score

Mastered7 points minimum

Student has achieved Mastered on all rubric criteria.

Not Yet0 points minimum

Student has not achieved Mastered on all rubric criteria.

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